Do People Still Read Blogs? (Is it Worth Starting in 2023?)

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Last updated on November 11th, 2022

You might think about whether or not people still read blogs or if blogging is over. I might say, YES people still read blogs and they read multiple times a day.

However, It may look different now than a couple of years ago. I remember when blogs were the only place to get info about news, marketing, and sports.

But now, we can get most of it from Google and Social Media platforms such as Facebook and Twitter. But this doesn’t mean there is no longer a future for bloggers or blogging.

So, If you’re still wondering whether or not people read blogs, or are blogging dead then you’re in the right place.

Let’s figure it out, why do people still read blogs? 

Do People Still Read Blogs? Or (Is Blogging Finally Dead in 2023?)

Yes, people still read blogs and they even read blogs multiple times daily. 

However, If you’re here reading this right now, a lot of things are probably going through your mind

Maybe you want to start a blog to share your personal views or ideas or you are looking to set up one for your business and you want to know whether to go ahead or not.

Wondering if there’ll be any audience left to read your posts or if it’s finally dead?

These are all very important questions. It’s no use spending time on something that no longer works, right?

Let’s see the actual facts; 

Is Blogging Dead?

Do People Still Read Blogs

No! Blogging is not dead, it’s pretty much alive and it will be more active in the future. According to Webtribunal, there are more than 600 million blogs out of 1.9 billion websites in the world. 

According to Statista, there are around 31.7 million bloggers in the US alone in 2021 which was 27.4 million in 2016. Overall projections from 2016 showed that in 2022, there will be 32.7 million bloggers, which is a 14% increase.

Also, On average, about 3.2 million new blog posts are published every day. And 77%  percent of Internet users report regularly reading blog posts according to (Firstsiteguide). 

However, Blogging is still relevant and people still read blogs and it can be profitable too! So why do people still read blogs, let’s get right to it!

9 Valid Reasons Why People Still Read Blogs (Today): 

Do People Still Read Blogs

Yes, Blogs Are Still Relevant Things and people love them. …

  • Younger people are more likely to read blogs.
  • Readership is growing rapidly
  • Educated people are likely to read blogs.
  • Blogs are often used as research tools
  • Blogs can be used for different purposes.
  • Blogs are more popular than social media
  • People are searching for more authentic content
  • People are using blogs to find information and inspiration
  • Blogs are a great way to keep up with the world, but they can also be a great way to learn about it.

Above, you’ve seen some valid reasons why blogging is not dead yet. Let me go ahead and explain each of these even better for you.

Here’s a detailed explanation.

1. Younger people are more likely to read blogs.

Younger people are more likely to read blogs. On the other hand, older people are more likely to respond to email ads than younger ones.

So if you are targeting advertising for older consumers, it might be worth it for you to try a blog instead of an email ad.

The average person is more likely to read a blog than they are to read a newspaper.

However, the number of people who still read blogs is growing.

According to Pew Research Center, there are now more young people who read blogs than older ones.

The study found that 43 percent of people between 18 and 29 years old read blogs regularly, compared with 38 percent of those ages 30-49 and just 31 percent of those 50 or older.

In summary

Blogs are popular among younger people, and for good reason. They provide a source of information that is often more reliable than mainstream media, and they can offer an opportunity to share your opinion with an audience.

Many blogs are written by individuals such as you and me with a specific point of view, but others are created by organizations that want to promote their products or services.

Some blogs simply collect news from other sources and present it in an organized way.

Whatever the purpose of your blog, you should be able to achieve your goals by using the right strategies and techniques.

2. Educated people are likely to read blogs.

Blogs are still a useful way to educate people.

In my opinion, blogs are the best way to reach educated people. It’s not just because they read more and spend more time on the web than others; it’s also because they are more likely to read blogs:

Hubspot did a survey recently and found that 72% of B2B professionals use blogs as a source of information, compared to just 28% who use social media and only 6% who use other traditional media such as newspapers or magazines.

Moreover, according to Hubspot’s analysis of 1,000+ B2B professionals, 73% of them said they get most of their news from online sources and 24% said they get most of their news from traditional media.

In contrast, only 2% said they get all their news from Twitter and Facebook combined; only 5% get all their news from YouTube alone.

Blog posts have been proven to be one of the most effective ways to educate people on subjects ranging from politics, social issues, and current affairs.

And it’s not just educated individuals who read blogs; even people who are not particularly interested in reading blogs will occasionally check out a post or two because they feel like they should know what’s going on in the world.

3. Blogs are often used as research tools.

Many people read blogs as a way of keeping up with current events, industries, or even just their personal lives.

People want to know what others are saying about an issue or event that interests them. And there you have it; a blog will provide a quick way to learn more about topics of interest without having to spend lots of time doing research and going through multiple websites or newspapers.

4. Blogs can be used for different purposes.

Some of them; like personal blogs, highlight your personality and interests.

This is where you can share a lot of stuff about yourself as well as what you use on a daily basis. 

Others, like businesses blogs, are used to advertise the company and its products.

E.g. automation software such as pabbly connect leverages blogging to drive traffic from search engines and increase sales of their product.

The same goes for Semrush, one of the best keyword research tools. You can see their blog rankings for lots of keywords that end up promoting their product. 

A blog can also be used as a platform for people who have something to say but don’t want to use a forum or social media site.

This is especially true when you’re talking about controversial topics that might offend some people or cross ethical boundaries.

For example:

If your blog niche is about religion or politics, you’ll want to carefully choose what you write about so that it doesn’t infringe on anyone’s rights or get them into trouble with the law.

If you’re writing about something that’s illegal but not against the law (e.g. drugs), then please don’t share those details openly online as they could end up putting someone in danger.

5. Readership is growing

If you ask me, I can’t say how many people read blogs.

Let’s just say “ALOT”

Even if you don’t post on the Internet, you probably know someone who does.

In fact, the reason we have so many blogs is that readership is growing. It isn’t just that more people are blogging (though they are), it’s also that more people are reading blogs.

According to Truelist, 77% of internet users read blogs today

That’s a lot, isn’t it?

We’re talking; billions of people.

And while it’s hard to say exactly how many readers each blog gets in proportion to its overall audience size, some estimates put the number of daily readers at around 4 million.

That’s big enough for me to be really excited about it!

6. Blogs can be more popular than social media

The reason that blogs are more popular than social media is that people can blog about anything they want.

The internet has made it possible for people to broadcast their thoughts and feelings through written words in a public forum.

Blogging was once considered a hobby for those who enjoy writing or for those who have something interesting to say about a particular area of interest.

But with the rise of blogging platforms such as WordPress and Blogger, blogging has become a profession for many people who want to make money from their hobby.

7. People are searching for more authentic content

We’re seeing an increase in the number of people who are searching for content on Google, specifically looking for more authentic articles.

A lot of this has to do with the fact that people are tired of reading stuff that they can find elsewhere online, so they’re looking for something different and unique.

Different opinions of course.

They want to read real information from people who have experience and knowledge on a subject matter.

8. People are using blogs to find information and inspiration

Blogs are a great way to find information and inspiration.

If you’re looking for tips on how to do something, or if you want to hear stories about your peers who are doing amazing things in their careers, blogs are the perfect way to find it.

But it’s not just about finding information, there is also a social aspect to blogging.

When you blog, you can connect with people from all over the world and share ideas and stories that interest you.

And if you’ve got an interesting story or idea, why not share it?

If you’re just starting out as a blogger, consider writing about something that interests you personally and then posting it online for others to read.

You may find that readership grows quickly and soon enough, people will be contacting you asking for more information about what you write!

9. Blogs are a great way to keep up with the world, but they can also be a great way to learn about it.

Yes.

They’re a lot of fun to read, and they’re easy to approach. If you’re interested in learning something new, new information that you can apply to your life, or just want to read something interesting, blogs are a great place to start.

The same is true for businesses. Blogs are a fantastic way for businesses to share their stories with the world and connect with their customers.

Blogs are an excellent way for companies and businesses to increase their brand awareness and influence as well as connect with their target audience through topical content.

Is it Really Worth Starting a Blog in 2023?

Yes, it is worth it to start a blog in 2023! But to become a successful blogger you need to work hard and make sure you’re ready to make a long-term commitment. 

No doubt, blogging is one of the best ways to share your ideas around the globe. You also can make money from doing what you love by sharing valuable information with the world. 

You can sell your own products on your blogs such as e-books or video training programs, promote affiliate offers, sell ad space, monetize with Google Adsense and so much more.

This is the reward for your passion.

A lot of people think Blogging is dead and no longer relevant, however, it’s not the case. There are many bloggers who make hundreds to thousands per month.

According to indeed On average, US bloggers make $39,186 per year. But this can depend on how long the blogger has been blogging, the size of their audience, their digital traffic, and what they write about. 

Blogging income quite depends on the larger their audience, the more opportunities they have to earn money from it. 

It may be challenging for a new blogger to make a high salary right away, but they can improve their income as their blog grows in popularity or quality.

However, starting a blog is a lot more profitable than you think. It counts as one of the best online businesses in 2023. 

So, Without wasting much time, start your blog today!


FAQS | Do People Still Read Blogs?

Here are frequently asked questions by readers who want to know if blogging is dead or not. I’ve answered everything and hope it helps you, should in case.


Final Thoughts

It’s no news that blogging is one of the most popular ways to share content online and make money from various monetization channels such as Google AdSense, Affiliate marketing, and the like.

For some people, it’s an avenue to promote their business online and make sales.

So do people still read blogs even in 2023?

Hell yeah!

Blogs are still popular and you can create one and start sharing valuable stuff with people on the internet.

Just make sure you promote your content properly and build a loyal audience and you should start seeing some little success.

I really hope to see ya succeed.

What do you think about this post? Please let me know in the comments section and don’t forget to share with friends.

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Hey, It’s me behind Passive Blogger. I'm a part-time blogger with a passion for side hustling to make passive income. I love to write about, blogging, Side Hustle & Make Money as a whole. I help you with the best ways to make money by using the internet.

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