10 Powerful Email Marketing Tips and Tricks to Get Better Results

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Last updated on October 24th, 2021

Are you familiar with the feeling of sending an email and then not hearing back? Has the email even been opened? Does it get deleted as soon as it is opened? Your campaigns may be going incorrectly without you knowing. Luckily, we have some email marketing tips on how to make them better.

Occasionally, we all delete emails, mark them as spam, or ignore them entirely. You might not grab your readers’ attention effectively. 

You may not be using subject lines that scream “Open me”, or your calls to action might not be effective. “Click here” Sending emails directly to your subscribers is an extremely powerful method for connecting with clients and prospects, as long as you don’t spam them mindlessly. 

You keep your prospects reminded of your presence and build client relationships. Let’s explore how you can do this more effectively. But before starting firstly, look at the different types of emails you send to your audience.

Let’s dive into this…

Types of Emails You Send to Your Audience

1. Marketing Emails

People who requested to be updated with information or promotions, such as prospects, vendors, reporters, affiliates, etc. These are called marketing emails.

Marketers most commonly use marketing emails to send promotions, newsletters, press releases, surveys, and announcements.

For example: Sending emails of affiliate products, selling, event blogging, & more.

2. Transactional Keywords

Automated marketing emails are sent based on what your customers do. You can send transactional emails, such as welcome messages, order/payment confirmations, and registration confirmations.

These messages are powerful. Don’t underestimate their impact. When you send a transactional email to a customer, they’ve already taken action that indicates they’re likely to interact again.

Having a higher open rate indicates that these emails are trusted. So they offer many opportunities for engagement and cross-selling.

3. Operational Emails 

They give you important updates about your business, including holiday closures, maintenance schedules, and changes in service availability.

When you think that an operational email, will not affect your sales, it may be tempting to skip sending it, but consistency is essential for trust, engagement, and thoroughness.

These messages contain a hidden value, as well. Despite their appearance, they can be crafted to increase sales and to improve your image as well.

It is a good idea, for example, to describe what kind of updates you will be performing if your service will be unavailable for maintenance. This will remind your clients how valuable your service is.

Whatever email you send, it’s crucial to structure your message and strategy based on your objective.

10 Effective Email Marketing Tips & Tricks You Need to Know

Here is a glimpse of how to send emails like a pro:
  • Always build your email list
  • Test every subject line before delivery
  • Always encourage your readers to reply
  • Keep your email neat and clean
  • Keep email out of spam folders
  • Include links and call to action
  • Make it mobile-friendly and easy to unsubscribe
  • Create a curiosity gap
  • Always experiment with emojis
  • Always test before sending your emails
  • Track your data

1. Always Build Your Subscribers List

If you start a new blog, It’s important to keep building your list of emails, even if you already have many. After all, it isn’t that difficult. With a sign-up feature on your website, you can make sure your list grows passively.

It is recommended that you place subscription forms on your website on the target page, or anywhere, make sure they fit without sacrificing value.

Aweber does a great job in this field and helps you to collect great email subscribers. They have all the features like automation, segmentation, and drag and drop features that are accessible to everyone.

Traditional methods of building your list are also available to you. Provide people with a way to sign up for your newsletter if you have a booth at a conference.

You can also develop a business opportunity later if someone signs up for your email list even if you don’t close a sale directly at the conference.

2. Test Every Subject Line Before Delivery

Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This process will make it easy to optimize subject lines and see how they’ll look in recipients’ inboxes.

There is a tool named Coschedule email subject line tester creating Click-Worthy Subject Lines! By using that tool to get your optimization score and ideas that drive more opens, more clicks, and more Conversions

Coschedule email subject line tester
email subject line

Like if you want to promote some deals through email marketing then your headline should contain words related to those deals. Also, the words that encourage users so they click and open that email.

3. Always Encourage Your Readers To Reply

Email marketing makes it easier to interact with real people interested in your business than direct mail. It is a waste of time to give leads and clients information without focusing on these three factors:

  • Always speaks to readers directly and shows something extraordinary that make you stand out from other emails in their inbox.
  • Always make your email real and add some personal moments so that your users connect with you and with your emotions.
  • Keep in mind that users’ demographics are really important and this will help you to target your audience better.

We are using these points to get recipients to respond. It is possible that they will click on a link in your message; however, you should encourage them whenever possible to actually reply to the message.

You’ll show your subscribers you’re interested and responsive to their opinions if you do that.

4. Keep Your Email Clean And Simple

Despite its obviousness, many people send emails that look like amateur websites from the 1990s. An engaging header may have gotten someone to open your mail, so keep their attention.

You should do the following:
  • Use short paragraphs and keywords, phrases relevant to your readers.
  • Add graphics and images in your emails to improve readability.
  • Add bullet points so that your content looks well organized.
Here is what your email template can look like:

5. Keep Email Out Of Spam Folders 

The most carefully constructed email will never be read if it is incorrectly classified as spam. If you want to be sure you aren’t breaking any laws, make sure your recipients have opted in to your emails.

Besides that, you should avoid capitalization, overuse of exclamation marks, and hyperbolic language. For Example, (“ACT NOW – TIME IS RUNNING OUT!”). Your emails can also be affected by poorly formatted HTML.

6. Include Links And Call To Action

Email campaigns are typically designed to drive traffic to a targeted landing page or a site. Without clicks, there are no sales – it is that simple.

You should always use visual buttons with text that give readers multiple opportunities to interact.

For instance:
  • Find out more! & Check out this deal!.

As a general rule, action calls should be written just as action calls. Your audience will be more enticed by your story if you describe an exciting action.

7. Make It Mobile-Friendly And Easy To Unsubscribe

When you wake up in the morning, what is the first thing you do? Most of us reach for our phones right away. More than six in ten emails are accessed on smartphones or tablets.

You could be losing out on a large number of clicks if your emails aren’t optimized for mobile viewing.

Image Credit: prontomarketing.com

By giving users the choice to opt-out, it may appear that you are removing them from the conversation.

But if users can’t easily remove their names from your lists, they’ll mark the emails as spam, which will lead to future difficulties. So make sure you make it easy to unsubscribe.

8. Create A Curiosity Gap

Curious about what the curiosity gap is? It is essentially leveraging the reader’s curiosity by creating headlines that are irresistible.

Creating a curiosity gap hints to the reader what’s to come without fully revealing everything.

Follow these steps when writing your subject line to create a curiosity gap:
  1. Clearly indicate where the story begins and ends in your email.
  2. The middle of the paragraph should not contain any crucial information.

It’s an easy way to create cheesy clickbait if it’s done poorly. A simple formula is also a simple way to get clicks via well-crafted copy that piques curiosity.

As an example, here are some guidelines for what this may look like in practice:
  • There is a much easier way to reach your goal than you may think.
  • “How can we accomplish [GOAL] in the shortest amount of time?”.
  • What is the best way to reach [GOAL] with this tactic?

In each of these examples, there is something missing that can only be discovered after reading the email.

9. Always Test Before Sending Your Emails

Ensure that everything is working properly before sending anything. You should send your messages to employees’ accounts to verify that they appear as you intend.

Before finalizing your drafts, you should review them on Gmail, Outlook, and Yahoo, as well as on a variety of mobile devices.

A tool called Litmus allows you to test your email in dozens of email applications and provides screenshots for each.

You should check that all the links work and that your personalization shortcode is working correctly.

Sending mass emails without checking the content is like selecting your outfit at the last minute for a business meeting.

In the worst-case scenario, you’ll appear incompetent.

To determine which content is most engaging to your audience, you should go beyond testing your content across different platforms. Also, experiment with subject lines, call to action, and your email body copy.

Many email tools have an A/B testing feature that allows you to compare the results of different emails.

However, if these are not available to you, you can still run tests yourself. A good response rate is only achieved when your emails are sent on different days of the week or at different times.

10. Track Your Data

Content and platforms may have little or no effect on some results. Keeping track of your data is essential. For example, how many emails have been returned as undeliverable, or at what time have people opened your message?

Your email’s performance will be revealed by these tiny details. You can use custom campaign tracking on your emails by using Google Analytics on your website to see how these emails are working.

Or how it’s driving traffic to your landing pages or how those visitors behave once they reach the site. With this information at your fingertips, you can tailor your marketing message to those most likely to respond to it.


Frequently Asked Questions: Email Marketing tips


Over To You

Now that you’re armed with all these tips, you might want to start sending emails as soon as possible. However, do not bombard your list too often.

Providing them with a ton of marketing information may overwhelm them and make them unsubscribe.

Ultimately, effective email marketing is giving your readers something that sticks in their minds. Whether it’s educational content or marketing messages specifically tailored to your products.

Without this, your message is just going to be thrown away. Getting results from email marketing takes some time, like most marketing efforts.

It’s not just good planning and analyzing data that will help you improve your email campaigns. But it’s getting out there and applying these suggestions that will enable you to learn and improve.

Start mailing Start sending!

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