Last updated on May 29th, 2023
If you want to start a fashion blog, at the very first you might think “How Do Fashion Bloggers Make Money” well, you get it right!
Most bloggers start out as hobby bloggers and the thought of getting to blog full-time whilst earning a livable wage is a pipe dream.
I’m here to tell you that it’s a very realistic dream and want to help you build the blogging empire that allows you to work from home.
A lot of non-bloggers don’t understand how bloggers make money, but there are in fact a number of different income streams that bloggers can tap into.
Another misconception about making money from a blog is that you have over 100,000 sessions per month to make any sort of money, again this is not true.
As a smaller blogger, you can still earn an income from your blog, you just have to know the right avenues to explore.
Let’s drive in!
How Do Fashion Bloggers Make Money in 2023?
Here are some of the most common ways that fashion bloggers make money in 2023.
1. Affiliate Marketing
Affiliate marketing is a great way to make passive income, but it does require some work before you can build a substantial amount of money.
What is affiliate marketing? Affiliate marketing is when you include a link to another product. If a reader clicks through the link and buys the product, you would earn a commission.
How to make money with affiliate marketing?
- Earn trust with your readers: If you are recommending a product to your readers, you should always use the product first and ensure that you like it. If you are promoting a bottle of shampoo that is $50 but you hated it, your readers can tell it’s all about the money. Also, never promote a product that you haven’t used yourself.
- Build a trustworthy bond with your readers: Don’t overdo it. Posting affiliate links can be difficult because you don’t want to put the reader off by having 50 links in your post, but you also want to sell the product enough that it sparks an interest in the reader.
To earn a large amount through affiliate marketing, it is easier to have a larger audience but if you start putting in the work sooner rather than later, it will make it a whole lot easier.
This is because your first posts will still gain traffic and therefore you should have your posts optimized from the beginning.
2. Sell Digital products
Digital products have become so popular over the last few years and even more so since 2020. You can buy a course or E-Book on just about any topic.
Therefore, it’s a market to tap into. As a beginner blogger, you are required to build trust with your readers first so that they will invest in your products, but if you’re creating quality content from the start – you’ll have no problem making sales.
Some examples of digital products you can sell include but are not limited to:
- Printables. These can be anything from calendars and lesson plans to budgeting sheets.
- Online courses. You can use a platform such as Podia or Teachable to create more detailed lessons or tutorials than what your blog provides.
- E-books. An e-book is usually a self-written, self-published title that comes in PDF form.
Creating a digital product is great for passive income as you only have to create the product once and this will then generate an income for years to come.
A lot of bloggers are put off by having adverts on their blogs as they can come across as spam-like, but it’s important to use the right ad company and placement on your blog.
Pop-up ads can come across as messy as it interferes with the reader’s experience, the reader has to go out of their way to get rid of the ad. If you have ads on your sidebar and it doesn’t cause an inconvenience to the reader, you’ll be okay.
So, you have to find the right ad network:
The only ad network that is worth using is Mediavine which has increased its requirements to 50,000 sessions in 30 days.
For a beginner blogger, this isn’t possible but something to work towards as their ads are user-friendly and pay very well.
Although Google ads may be tempting because of the high acceptance rate, the payment rate is very low, and for beginners, bloggers would not be worth the time.
For beginners or mid-range site owners, Ezoic ad networks will be worth many ways. An alternative to using an ad network is to create your own adverts.
For example, you can charge other businesses and bloggers to advertise on your site. This has become a very popular tool for beginner bloggers as it allows you to gather an income.
I also think this is a great tool for other bloggers because the fee will be lower than larger blogs and allows them to advertise their blog without having a huge expense.
It’s a win for everyone. Adverts are an easy way to make money blogging from fashion a fashion blog as a beginner blogger.
4. Sponsored Content
A sponsored content is a great source to make good money for fashion bloggers. Sponsored content is where a brand or company pays you to write a blog post about its product.
This could also be in a form of an Instagram post or even a tweet. Sponsored content is a lot more popular than you think as brands are looking to get their name out there.
Again, you don’t have to be a big-time blogger to get a sponsored content job, you just have to follow the correct steps.
- Reach out to brands within your niche: If you run a fashion blog, don’t include sponsored posts for traveling solo holidays as you are going to confuse your readers. Only reach out to brands that would benefit your readers.
- Be honest about your analytics: If you’re a beginner blogger, there’s no shame in that! You will have to charge a smaller fee than a large blogger, but building relationships at the beginning is key.
- Have a mixture of content throughout your blog: If you’re constantly writing posts about products that are sponsored your readers are going to get bored.
5. Client work
Working with individual clients is a great way to start building up a portfolio. With client work, you are only required to work with a small group of people to ensure an income.
In comparison to affiliate marketing where you have no control over if a person buys a product through your link. This is a great way to make money blogging in 2023 when you’re a beginner.
Client work is about building a relationship and trusts with the person as they are investing in you in order to invest in themselves, therefore your service has to be the best of the best.
If you’re just starting out and struggling to build your first few clients, you could offer your services for free to a select number of people.
In return, you would require feedback and testimonials that you can then use on your blog to promote your client’s work. Having testimonials on your blog will boost your sales as others can see that it has worked for other users.
6. Physical Products
If you have a fashion blog you can also sell physical products. It can be your own products or you can sell other’s products on your blog.
As you already know, how you can sell things on another channel, it can be worth creating entirely new ones.
In this case, you can insert the product links in order to sell them in your blog posts. Or you can create merchandise that aligns with your content and audience.
For example, you can sell physical items such as T-shirts, hats, or tote bags with your blog’s logo or brand.
7. Premium Content or Memberships
Basically, Blogs are free to read, but you can create exclusive content behind a paywall to make an additional income.
If you have dedicated readers or fans, you can influence them to read more premium types of content. Of course, you can charge a little fee in order to access to read it.
For Example, Patreon and Buy Me a Coffee are two platforms that help creators host subscriber-exclusive content.
With these platforms, you can create memberships, where your readers pay a recurring monthly fee to access premium content.
8. Consulting or Coaching
Consulting is another great way fashion bloggers can make money from blogging. As you know, your blog is a great source of free information, but your readers can be interested in learning more from you.
For example, If you start getting requests from your audience for specific advice or guidance, that’s a good sign that you’d be able to make money through one-on-one consulting or coaching sessions.
Faq: How Do Fashion Bloggers Make Money
What Do You Mean by Fashion Blogger?
Fashion bloggers are the type of bloggers who cover the fashion industry, clothing, and lifestyle topics in their blogs.
Are Fashion Blogs Profitable?
Yes, fashion blogs are profitable and worth it to have one. Basically, it is categorized under lifestyle niche.
That being said, over 15% of the top-earning blogs make more than $2,000/month and a median income of $5,199/month.
How Do Fashion Bloggers Get Paid?
Fashion Bloggers get paid through several avenues, such as Affiliate marketing, Adverts, sponsored/paid partnerships, selling their own products/services, coaching, consultation, and more.
How Much Money Do Fashion Bloggers Make?
According to ZipRecruiter, the average yearly income of fashion bloggers is $38,183 /year and up to $18 /hour. As you can imagine, with the boom online world, it is worth it.
Over to You!
Although these are 7 of the main avenues for How Do Fashion Bloggers Make Money in 2023, try and focus on one avenue at a time.
Taking on too much work will burn you out. Give your full attention to one avenue until you’ve made a substantial amount from it.
It is possible to make money as a beginner blogger, don’t be fooled by larger bloggers saying you can’t. As long as you post honest and engaging content, you will build trust with your readers, resulting in sales.
So, What are some income avenues you would like to explore? let me know in the comment!