Last updated on July 28th, 2021
Want to rank better on Google, then you need to find Long Tail keywords.
Using long tail keywords is the easiest way to get more conversions and organic traffic especially if you pick a low competition keyword.
As you know, there is always high competition in the core keywords. So, you need to find Long Tail Keywords to stay on top of your game.
If you Not sure where to start?? In this article, I will walk you through the complete guides on; what is Long Tail keywords, how to find them, and how to use them?
Are you ready? Let’s get started!!!
What Are Long Tail Keywords?
Long-tail keywords are types of keywords that are three or more words long and very specific on topics or niches.
However, the length of the keyword doesn’t define whether a keyword is long-tail or not.
These keywords may have lower search volumes that don’t get searched as much as other keywords. It usually assured the search intent more clearer, because they are very specific.
However, It is much easier to rank for rather than other normal keywords, which are often called “head keywords.”
If your blog is new, or you are not ranking on the search engine right now, it could be the reason to pick the wrong keyword.
Years of hard work and continuous improvement but you won’t get ranked because you pick the wrong keyword.
For example, the head Keyword “Shoes” you target as a newbie site. It’s very hard to rank for a head term like “ Shoes” because these are the most competitive search phrases.
Let’s have a look at some keywords that would be easier to rank for:
Long-Tail Keyword Examples:
Targeting very few searched terms and low-difficulty keywords, that can get you on Google’s first page much more easily.
However, Long-tail keywords seem less search volume but a search engine like Google is capable of understanding related keywords and variations. It has more chances to rank on other keywords as well.
Examples: best woman shoes for lower back pain->>best badminton shoes->>Best ballroom dance shoes, etc.
This keyword is less competition and easy to rank on google. As it has searched for more specific but it ranks on other keywords as well because of the long keyword. The keyword rankings together make up the majority of organic search traffic.
Why Use Long Tail Keywords
The reasons why you should definitely use long-tail keywords in order to rank on google.
Because it has a more specific search intent that does not only bring tons of visitors to your blog but also boost sales conversations.
So, start using low competition long-tail keywords instead of head keywords. Anyway, Let’s see, why you should use Long Tail Keywords:
1. Lower Competition
It is much easier to rank than head keywords because of low competition and specific search intent.
While, there is more competition for short-tail keywords, rather than much less for specific long-tail keywords.
So if you’re not using them in your strategy, so, my friend, you’re missing out on massive chances to drive organic quality traffic.
For example, it is hard to rank for “Shoes,” but easier to rank for “ Best ballroom Dance Shoes .”
2. Boost Conversion Rate
It has better conversion rates because it’s targeted more specific people, they use long-tail keywords and know more about what they want.
For example, when a person searches for “ Best ballroom Dance Shoes”, that person’s search intent is more likely to purchase immediately as opposed to a person who searches for “Dance Shoes.”
3. Rank short-tail keywords Too
Long-tail Keyword also will help you rank for short-tail keywords too. Because more often the long-tail keywords already include the short tail keywords that you more likely want to rank for.
In this way, it makes it easier to win both of your goals and boosting your search ranking for those main keywords as well as your specific, targeted ones.
Overall, using a long-tail keyword is the fastest way to rank on the search engine. So higher the site rankings, the results more organic traffic.
Now the questions are How to Find Long Tail Keywords with Low SEO Difficulty, So, Keep Reading!!!
How to Find Low Competition Long Tail Keywords For SEO
There are plenty of ways you can find long-tail keywords, as you learn how to do keyword research to find the best long-tail keywords for you.
In the following sections, I am sharing some of the best strategies and tools to find the long-tail keywords that will drive the most targeted traffic to your site.
Step 1. Use Tools to Find Long-Tail Keywords more Efficiently
Using the right SEO tools means you are one step away from your competitor in terms of keyword research.
With SEO tools like SEMrush you really will get more long-tail suggestions and find it a competitive advantage. let’s see How!!!!!!
Semrush (All in One Tools)
Semrush is one of the best and most effective ways to identify Long-Tail Keywords. Finding plenty of long-tail keywords is easy and fast in just a few minutes of work.
Why Semrush, and what makes differentiates this tool from other SEO tools. Let’s see the ability to:
- Keyword volume
- Competition score
- Keyword difficulty
- Keyword CPC
- Many more
All in one, you can use data like this, which will help you to focus on the keywords that are easy to rank for and get organic traffic
So, how to use SEMrush, there are some easy ways you can identify long-tail keywords by using Semrush. let’s learn How!!
Step 1. How to Identify long-tail keywords using SEMrush:
SEMrush tools are more popular than other tools because it’s let you spy on your competitor and mine all the keywords they rank for.
This is one of the best reasons I use Semrush, and it helps me find to target the keyword more efficiently.
Even, you can use the Semrush filters, which you can remove all the short-tail keywords in a few clicks, and focus on long-tail keywords
To use this feature,
- Create Semrush account for free
- Log in to the Dashboard
Once you logged in, enter your competitor domain name in the “domain overview” section
You will get all the data in your hand in just one click
Even, on the result page, you can see the top organic keywords.
You can spy on all details and take the step to beat your competitor.
If you wish you can import all your competitor data on your computer, and research them later.
Can you imagine, how single domain analytics tools help you to find out why or how your competitor works on the search engine?
Step 2. How to find long-tail keywords using Keyword Magic Tool
This is another popular long-tail keyword research method to generate tons of long-tail keywords in just a few clicks.
This method could be simpler and fast that works well for generating plenty of long-tail keywords.
Here is How You Can Use the Magic Tools:
- Log in to SEMrush dashboard
- Click on Keyword magic tool
- Enter your head keyword
Just Search the head keyword or Seed Keyword, this magic tool gives you the ultimate magic, to be honest.
Once you search, you will get a couple of variations, like a broad match, Phrase match, Exact match.
Also, you will track the search volume and keyword difficulty. Make sure you add all the following stuff to get the desired Long tail keywords.
While you fill the query, the magic tool will give you the exact result you are looking for.
Now the result in your hand, you see, in just a few settings here to mine the low SEO difficulty keyword.
Unlike other keyword research methods, SEMrush takes away the guesswork that helps you find long-tail keywords more quickly.
This is why Semrush is one of the best SEO tools that exist on the market.
Step 2. Other Methods to Find Long Tail Keywords
Keyword tools like Semrush can give you tons of good ideas but never settle there.
Here are some of the platforms and strategies that can generate more long-tail keyword ideas that you won’t find in online generators.
So, here are some of the things you can consider.
1. Use Google Auto Suggest Tools
You can use Google Suggestions to find Long Tail Keywords as it is an awesome source of long-tail keyword variations.
Just start typing your Head keyword into the Google search box and see some of the variations Google suggests:
Google suggestion, you know that it is the phrase that people are searching for. Use them more genuinely to value your readers.
2. Use Google People ask Questions
Another great thing about google asks the box. Basically, it covers some type of WH questing. You can also use them to boost your search traffic.
This WH type of question is more specific and less competitive. It has often Zero search volume but to be honest it’s worth it.
3. Use Google’s Related Searches
Related searches are similar to the Google Suggestions but it appears below on the search.
While you’re typing any query on the search you might notice at the bottom of the first page of organic results:
Hopefully, you may get some slight suggestions and use them properly. This is one of the best ways to get some long-tail keyword by using google related Search Bar.
4. Use questions on Answer the Public.
Answer the Public is another great free tool for long-tail keywords research.
As the long-tail keywords are more often question queries that include a broad search term. So, find long-tail keywords is to look for questions that people are asking related to the topic or keyword.
If you want to find questions about what your audience asking for then use Answer the Public.
Basically, these tools focus on illustrating what type of questions people frequently ask online related to the main keyword.
In order to get keywords ideas, just enter the search term and find tons of question variations that include the long-tail keywords.
Say, for example, you type in “best shoes” as your root keyword. You’ll see a lot of results like:
- What shoes best for running?
- What are the best shoes for babies learning to walk?
These are top-of-the-funnel questions from people who are just starting to research and also these keywords are great to target for SEO.
5. Use user-generated questions on Quora
Quora is one of the biggest Q &A sites of all time. But you can take advantage of this site and find long-tail keywords more smoothly.
For example, a search for Best Shoes on Quora might inspire you to use the long-tail keywords “ What is the best shoe brand, What are the best shoes for ultra marathons?
So you can use it to find popular questions that people are asking about your term.
This is another best way to find a topic or keyword that may include long-tail keyword opportunities.
I have shared my own experience on how I find long-tail keywords for my blog post. There is plenty of methods you can easily find on the internet.
I have used a variety of methods too, in order to find long-tail keywords, to be honest, I found this is more effective.
However, you can use the method as many as you can but only you will succeed once you apply the right methods in the right ways.
So don’t puzzle yourself, use the right method, and boost your search visibility.
How to Use Long-Tail Keywords Effectively for SEO
Once you find Long Tail Keywords the next step would use the keywords more effectively.
While you write an article on the basis of your keyword research, here are a few tips you should follow:
1. Write SEO-friendly Content
Well, the first thing you need to do is to choose the right focus keywords. If you use Yoast SEO tools it is easier to write SEO-friendly articles.
Here’s a quick checklist you need to follow to write a blog post include the keyword placement:
- The keyword would start at headline (and title tag!)
- Use focus keyword as the slug (your domain. com/the-long-tail-keyword)
- Use the keyword within H2 subheadings
- Make sure use the keyword in the first Paragraph (100 words)
- Use some of the variations of the keyword throughout the body of the article
All set, make sure your entire site is optimized to be SEO-friendly.
2. Know who’s Your Target Audience
While you create the content, don’t overwhelm; just target the very specific people in mind. Who’s your target audience, and who do you want to find you through SERPs?
If you are not targeting your target audience, it’s just to take your time to get started. let’s see how do you know about your target audience.
- Performance research: Spy on your competitor’s site as well as your own. Have a look, what kinds of traffic they attract most, and what traffic you need most urgently.
- Put yourself in the Audience Shoes: Research and learn what your target audience is searching for. All you need to understand their struggles. What your target audience may need help with.
Once you fulfill your audience query, it possibly has a high chance to rank on search engines and get more organic traffic.
All things you can make it properly by using a master tool like SEMrush. I use Semrush not only to spy on my competitor but also to find the best long-tail keywords.
FAQ’S: Long-tail Keywords
Tracking the right keywords is an easy way to attract your audience and measure keyword success.
However, keywords are not everything anymore in terms of SEO, but they do play a huge role in good SEO.
If your site search ranking does not work well for head keywords, then switch your focus to long-tail keywords instead.
This keyword is extremely helpful when you’re developing content for your blog. Because they are much easier to rank for rather than general keywords.
In addition, long-tail keywords added more value to helping your reader that’s literally boosts traffic.
So, start using long-tail keywords so that your content can rank more easily in search engines.
Hope you enjoy this article!!
Let me know, which method do you use to find profitable long-tail keywords?