Last updated on May 29th, 2023
Lifestyle business can be a lifeline! Because It is a kind of business idea (model) that will give you some kind of pleasure other than income.
I run a lifestyle business since 2019. My goal is not to maximize profit or revenue, it’s to improve and maintain my own personal lifestyle.
Why do people start their own lifestyle businesses in 2023?
The COVID-19 pandemic caused a major shift in the Worldwide workplace with many businesses going remote or letting go of their employees.
About 20.5 million Americans lost their jobs after the first wave in 2020, and many others left on their own in what is referred to as the Great Resignation.
The value placed on the standard corporate American job was no longer held in high regard as 32% of Americans left their jobs voluntarily in 2021.
They left to start their own businesses and sought after what their 9-5 jobs couldn’t give them — freedom.
The rise of entrepreneurship allowed individuals to rethink their careers and seek remote work, flexible hours, and a job fueled by their interests.
To help you out, I’ve come up with a few different ideas to start a lifestyle business.
I hope you’ll find this list to be helpful! Let’s Dive in!
What is a Lifestyle Business?
Want a better work-life balance, try lifestyle business today! From my experience, A lifestyle business is started by an individual to earn extra income to support their lifestyle.
The goal of this business isn’t necessarily to raise capital or become the biggest company. Instead, it’s built by individuals to support an ideal lifestyle.
In other words, it operates for personal freedoms and quality of life. This type of business suits anyone who wants financial freedom, regardless of any reason like enjoying life, spending more time with family, or traveling.
However, Lifestyle businesses are becoming more and more common among individuals. That’s why I’ve listed some of the most profitable Lifestyle business ideas to start today!
14 Most Profitable Lifestyle Business Ideas to Start Today!
Create the role of your dreams and make your own work-life balance by becoming a lifestyle entrepreneur. Depending on your skills and industry interests, here are 13 ideas to help you begin your own lifestyle business journey today.
1. Start a Blog
If writing content is your passion, I firmly recommend starting a blog as a lifestyle business. Blog writing is a form of information marketing where you earn profit from the information you write.
It’s the best lifestyle business ideas that generate passive income. Many people like me even start a blog as a side hustle or some take up a full-time career.
So if you want to build a profitable blog, find your blog niche first and then identify your target audience. You can also narrow down a list of topics that your target audience might be interested in.
After that, you need to set up your blog and design original content with the help of free stock images and graphic design tools.
Writing quality content and knowing how to optimize it so it ranks on Google. It literally might help your blog be successful.
- Travel Blog
- Small business blog
- Beauty Blog
- Home renovation blog
2. Create a Digital Product
If you are interested in selling something, then your lifestyle business can revolve around designing and selling digital products.
First, you’ll need to decide what digital product you want to sell. Some examples of digital assets are worksheet templates, budget spreadsheets, printable artwork, calendars/planners, or kid’s coloring pages.
Sell your product by designing your own website or opening a store through a third-party online shopping platform such as Etsy.
Once you have digital products ready and your site is live, market your products through social media to elevate brand awareness and drive traffic to your site.
- Digital illustrations
3. Become a Freelancer
If setting your own hours and always working on new projects is your thing, then consider diving into freelance work.
Providing expertise in a specific type of service is always in demand for those searching for freelance workers on sites like Upwork.
Freelancers prefer not to be tied to one employer and enjoy the freedom of picking the types and number of projects. Clearly communicating your rates, and hours, and providing a portfolio of past work will help you acquire more potential clients.
- Freelance writing
- Graphic design services
4. Become a Coach
If you thrive on providing quality advice to others, your perfect lifestyle business may be career coaching.
Select an industry or topic that you have expert knowledge of and craft a coaching business catering to that target audience.
Your services can be sold on a website or through a social media platform. This way clients can schedule virtual consultations to discuss rates, personal goals, and your services.
This job works best if you consider yourself to have the following skills and personality traits: effective communication, honesty, and empathy.
- Athletic coaching
- College coaching
- Career Coaching
- Mental health/mindfulness coaching
5. Try Being a Virtual Assistant
If you have a knack for administrative work and enjoy working from the comfort of your home, consider being a virtual assistant.
Virtual assistants (VAs) normally are responsible for scheduling appointments, managing communications, answering emails or phone calls, and providing other administrative support to a client or business.
VAs should possess good verbal and written communication skills, have a talent for organization, and have a passion for business efficiency.
Search for roles on employment or freelance websites such as LinkedIn or Fiverr to network and apply to open positions.
- Virtual receptionist for a business
- Virtual assistant for a CEO
6. Create Online Courses
If you’ve industry experience or expertise in a specific skill or love teaching, you can create a business selling online courses.
In today’s world, Selling Online courses is one of the best lifestyle business models for digital entrepreneurs. The demand is rising and people are more willing to pay for them.
It is one of the best ways to make money online from home. If you have any particular expertise or skills, you can sell your online course to make extra cash.
Online courses can be packaged into learning modules so clients can learn in a structured format and go at their own pace.
You can provide quizzes and small exams so students can assess their knowledge in each module so can practice what they’ve learned.
You can make a profit by becoming a virtual teacher and even offer premium features for those interested in meeting you virtually.
However, Creating courses is much easier than ever, using tools like Podia, and Teachable is the best platform to create online courses.
But I love Podia, it is the best online course creation software for selling digital products and memberships. It lets you build an online store for your digital resources like online courses, digital downloads, and more.
- Adobe Creative Suite course
- Canva graphic design course
- Microsoft Office or Google Suite course
7. Start a Podcast
If you have a passion for audio and visual content, a podcast is the perfect lifestyle business for you to try.
Good quality sound, engaging conversation within a niche topic, and a computer for editing are the essentials to starting your first podcast.
Podcast hosts create content based on entertaining topics and bring on guest speakers. They also have the ability to profit from sponsorships or ads.
Use platforms like Anchor to upload your content and link to your show through cross-channel promotion on social media.
- Girls/boys only podcast
- Surviving college podcast
- Freelancer podcast
8. Manage Social Media for Others
If you consider yourself a tech-savvy entrepreneur with an interest in content creation and digital marketing, social media management may be the right fit for you.
Support individual clients or small businesses by tailoring their social initiatives to current trends.
Tailoring to social trends can help attract new consumers and direct traffic to a business’s website to drive sales.
Social media is a free marketing tool that is necessary to promote any business today and will always need management to post relevant and consistent content.
- Social media manager
- Social media strategist
9. Selling eBook
Selling Ebooks can be life-changing. If you want to your career as a writer, writing an ebook is a great place to start. Lots of writers recognize that selling ebooks is profitable and a complete stream of passive income.
If you want a steady stream of side income, selling ebooks is a great lifestyle business idea to begin.
An ebook is a digital resource that typically focuses on written content rather than video or audio. They often guide on a particular topic, like growing a business, children’s books, and more.
Most ebooks have some level of design and come in many shapes and sizes. There are a ton of ways to create the layout and you’ll have the easiest time if you choose a drag-and-drop editor like Canva.
Selling ebooks is quite profitable that’s what most online entrepreneur is doing do. For example, if you sell your ebook for just $2.99 what if you only sell a hundred copies, and earn $299?
You’re not going to make much money probably not even enough to cover your time investment.
But, if you sell a thousand copies at that price, you’d earn $2,999. If you sell 10,000 copies, that’s $29,999. And if you priced that same book at $9.99, you’d earn around $99,900.
There are plenty of platforms like Podia (recommended), SendOwl, Amazon, and more you can use to sell ebooks online. It’s much easier than ever.
- Self Help
- Children’s e-books
- Mystery & thriller.
- Fantasy & science fiction.
10. Affiliate Marketing
Affiliate marketing is a lucrative lifestyle business idea for anyone who wants to make money online.
Personally, I love this promoting others’ products or services through my website and making money. Honestly, it is my primary blogging income source that comes from affiliate marketing.
It has enormous possibilities for income if you promote of right products and services. I’ll be the first to admit that affiliate marketing has its own pros and cons.
If you’re not familiar with affiliate marketing, it is the activity when you promote a product on the brand’s behalf. If you can sell or sign up a customer for that product or service, then you’ll get a commission.
For example, if you are part of the Amazon affiliate program, you can earn a commission when someone buys your recommended product through your affiliate links.
Likely, you’d be recommending that product or providing the right information so that the actual buyer can make an informed decision.
However, there are so many affiliate networks like Amazon affiliates you can join to promote relevant products to your blog.
- PPC Affiliates.
- Coupon Affiliates
- Content Affiliates.
- Incentivized Traffic Affiliates.
- Comparison Shopping Sites.
11. Start Dropshipping/Ecommerce Store
Dropshipping/ building an e-commerce store is a great lifestyle business idea to start in 2023. You can sell your own items or other items through Dropshipping networks and earn money while they are sold.
All you need is to find a product at an affordable price and sell them to your online store at a higher price. The major cost of this business is buying the product from the supplier, dropshipping fees, paying to host your websites, and marketing.
You can build your e-commerce store by using Shopify or Woocommerce. You do not need much investment as a startup does, it has a minimum cost to set up your store.
But the interesting fact is you will get customers for your products globally. After building your store you need to do promotion via Digital marketing. Or if you already have an existing audience it gets easy to succeed in this business.
On average Dropshippers make between a 20% and 30% profit from each sale or up to $100,000 per year. Your works get out to be between $1,000 and $5,000 per month.
In fact, today more and more people have been involved in the business, and it’s an excellent option for those who look to start a lifestyle business.
- Product reselling.
- Business extensions.
- Product creation.
- Print on demand
12. Start YouTube Channel
Launching a Lifestyle based YouTube channel is a profitable lifestyle business idea you can start while working full time. You can make money on YouTube through Ad revenue, Affiliate Marketing, Sponsorship, and more.
In today’s video market, YouTube channels are a good medium of business. When the number of viewers increases on your channel, your income will also grow.
Lifestyle channels have immense popularity that is regarded as good lifestyle business to start with. So, You can start your YouTube channel with any idea where you have expertise.
While the growing creator economy has turned up more diverse ways to make money online via YouTube.
If want to start a side business, you can tap into your creative skills on youtube. Of course, you have to be willing to put in a lot of effort, hopefully, it can be a profitable lifestyle business.
- Live Steam
13. Invest in Real Estate Online
Investing in real estate obviously requires some capital upfront. However, once you start growing your real estate portfolio, it’s very easy to see good income from your properties.
Remember that the main goal of starting a lifestyle business is to make an income that is independent of your time. And Real Estate investment can do that.
Investing in real estate is much easier than ever because of the revolution of the internet.
From now you don’t have to physically be there or need a property manager to collect one of your tenants to pay their rent because you can do that via Fundrise.
With Fundrise you can invest in real estate online with little money. You can invest as low as $10 dollars to more with a diversified portfolio of institutional-quality real estate.
They have low minimums investment giving you the flexibility to invest the right amount, at the right time, to meet your goals. It also reduces fees and maximizes your long-term return potential.
However, Real estate has traditionally been one of the most secure and profitable assets for professionals. I hope you can get to a point where you’ll have more of a hands-off investment approach.
- Residential Real Estate.
- Commercial Real Estate.
- Raw Land Development.
14. Sell Yummy Foods or Desserts
If you are a food connoisseur, try creating a lifestyle business out of cooking your favorite foods or baking yummy treats. Being a chef at heart is one thing, but turning your creations into profit is a passion-centered business.
Decide your preferred cuisine and create a simple menu so you can focus on your craft and your food. Using proper food licenses or permits, you can promote at farmers’ markets, small business food events, or sell on a traditional food stand.
- Taco truck
- Cheese stand
- Baked goods
These are the best ideas for starting your Lifestyle business. Pick the right one start today, and grow tomorrow!
Faqs: Lifestyle Business Ideas!
Starting your lifestyle business journey can be exciting as you experience more autonomy and flexibility in your life. However, there can still be feelings of uncertainty when starting your own lifestyle business. Read these answers to frequently asked questions about lifestyle businesses.
What is the difference between a lifestyle business and a startup business?
The difference between lifestyle and startup businesses is startups usually rely on large funding from investors and the return on investment can take years to happen. Over time, the return on investment can grow into million or billion-dollar companies such as Google or Facebook. Startup businesses start small and the founder can scale bigger. They may be dependent on location and require a higher time commitment to please investors in the long run. Lifestyle businesses typically don’t need that amount of funding to get started but tend to make less money in the long run.
What is the difference between a lifestyle business and a small business?
Unlike lifestyle businesses, small businesses require a higher amount of time and money at the start for the owner to get the company running. The owners usually rely on their savings or bank loans. Some small businesses can be labeled as lifestyle businesses depending on what is sold — for example, an eCommerce business where the owner sells homemade jewelry dishes on Etsy is both a small business and a lifestyle business.
What is the difference between a lifestyle business and an MLM?
Multi-level marketing (MLM) is different from lifestyle businesses because an MLM is a business model. A corporation at the top that makes products have individual business owners or members selling products on behalf of the corporation and these owners make a commission from every sale. MLM business owners do not have to pay any upfront costs and instead spend money on buying the company’s products to build inventory. Some similarities between lifestyle and small businesses are their dependency on social media and the freedom to work anywhere.
What are some tools that benefit any entrepreneur?
These specific apps and tools help run your business more efficiently.
1. Use the scheduling platform Calendly which helps clients find a time to meet with business owners.
2. Trust the graphic design platform Canva to create all types of visual content for marketing purposes with free and paid features.
3. Add the file-sharing platform Dropbox to your list with its ability to save files to the cloud, synchronize, and easily share to business owners and clients.
4. Depend on the note-taking app Evernote to write digital notes during meetings, organize, and task manage.
5. Rely on LegalZoom to unite lawyers and business owners to write contracts, privacy terms, and other legal documents.
6. Use the project management tool Monday.com to help clients, team members, and contractors collaborate on one platform.
Over To You!
During the Great Resignation, employees willingly left their 9-5 jobs to pursue the freedom of being their own boss and many turned to lifestyle entrepreneurship.
As passion-centered individuals, these business owners are focused on working from anywhere, lower time commitments, and moderate start-up costs.
They took their dissatisfaction with corporate America and the COVID-19 pandemic and seized a window of opportunity in their careers after the business landscape changed.
Whether your lifestyle business is your main gig or just a side hustle, make sure you adapt to your conditions and rely on yourself along the way.
The secret to success is taking the leap and committing to making your business great. Use these lifestyle business ideas and additional tools to jump-start your journey today.
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16 thoughts on “14 Profitable Lifestyle Business Ideas to Start (in 2023)”
Such a great post packed with really helpful info! Thanks
Hey Alison, I’m glad to hear that you’ve found it helpful!
Great list of ideas for multiple streams of income. I started a blog a few months back, now I’m going to add printables as another stream of income.
Hi Amanda, Congratulation! You’ve started your blog. In blogging, there are plenty of ways to make money and Printables is one of them. However, Printables is a great stream of passive income as a lifestyle business.
Thank you for some great ideas from working from home
Thanks, Tianna, You found this helpful!
Really great post! This will be so helpful, thanks!
I found the section on E-books especially helpful as I have one I am planning to write. I plan to look at dropshipping, as well.
Thanks, Susan, It’s great to hear that you found this helpful!
Solid list, thanks. I need to be doing some of these but not quite there yet!
Thanks, You can try any of these ideas!
really great post, thanks for sharing!
Thanks for sharing this wonderful idea’s about Starting Your Lifestyle Business.
Hey, Subarna Basnet, I’m glad you found this article helpful!